Our mission is to bring you the most objective, trustworthy, and accurate health information. Our daily goal is to ensure that iLive is your practical and relevant content source for health and medicine.
We are committed to providing information on a wide variety of health topics, and rather than filtering certain types of information that may or may not be applicable to any one individual's personal health, we rely on you, our reader, to choose the information that is most appropriate for you. However, the original editorial information we provide is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on the iLive Site!
The following sections detail our content policies and procedures.
Editorial Selection of Original Content Created by iLive
iLive creates original content with reference generally to the following criteria:
Relevance -- Issues that could affect how you manage your own health and that of your family. Topics include coverage of breaking health news; drug and product launches, recalls, and alerts; health advisories; and expert commentary on managing diseases and conditions and staying healthy.
Clinical Significance -- The latest medical findings published in peer-reviewed medical journals.
Trends -- Seasonal interests, including summer safety, allergy seasons, and colds and flu.
Our Content Is Reliable
While the online world is crammed with outdated and inaccurate information, iLive stands out as a credible, authoritative source of health information.
Our news and feature stories are based on our editor's selections of the most important and relevant health events occurring on a given day. Our news articles are more than a short summary of a study or an event. They often contain interviews with objective experts who can put the research into context and tell the reader what it means in today's world.
Editorial Integrity -- iLive's journalistic responsibility is to make a clear distinction between news, features, reference, and other editorial information, so that individuals can readily distinguish independent editorial information from advertising.
Editorial Independence -- In its reporting, iLive maintains exemplary principles of fairness, accuracy, objectivity, and responsible, independent reporting. iLive maintains sole control of its editorial content.
Editorial Policy for iLive Editorial Staff
iLive is the leading provider of health information services, serving consumers, physicians and other healthcare professionals. Editorial content created by iLive is free from influence by advertisers and other sources.
Anyone who serves on the iLive Editorial staff must fully disclose any potential conflict of interest with any sponsor or vendor.
iLive keeps its Editorial staff separate and distinct from staff dedicated to creating advertising content for our advertisers. No person will serve on both staffs, no Editorial employee will be asked to perform duties on behalf of an advertiser.
The iLive Editorial staff is charged with the responsibility of providing objective, accurate, and balanced accounts of events and issues. iLive reporters must diligently seek out subjects of stories or qualified experts to provide commentary.
iLive journalists strive to provide thorough and honest coverage and share a dedication to the highest professional standards.
Original Content Process
The content that we produce and the news that we feature is determined by our staff of physicians and medical journalists. It contains the latest information from reliable sources including the most important peer-reviewed medical journals, announcements from federal health agencies, and analyses on the latest health trends.
Every original article to be published is reviewed by our board-certified physician editors. Finally, the article moves from editing to publishing to the site.
Licensed and Third Party Content
When iLive licenses health and wellness content from third-parties for publication on our site, the iLive senior Editorial editors and physician editors review the third-party's editorial policies and procedures for consistency with the iLive Editorial Policies.
iLive is committed to making corrections or clarifications to original content when it deems necessary. We take prompt action to edit even minor errors like spelling, grammar, or stylistic changes. Because style changes do not change the meaning of the content, those kinds of "style" changes will be updated on our site without notice.
If we identify errors that are material to the content, we will update the content and note those corrections on this page. This only applies to iLive original content, including, but not limited to, news, feature articles, or original medical reference material. Any corrections to licensed or third party content are the responsibility of the publisher.
If you believe you have found an error in any of our content, let us know by sending an email to our Customer Service team using the "" links in the footer section of our Site.
As more fully described in our Advertising Policy, iLive accepts advertising on the iLive Sites from Advertisers, which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as “Advertisements”, “Advertising”, or "From Our Advertiser"). Some advertisements, which may appear as text paragraphs, thumbnail pictures, badges, or other types of text or pictures, are what is known as “native advertisements” and appear adjacent to editorial content. These ads are labelled "Sponsor Content", "From Our Sponsor", “By (our Sponsor)”, or “From (our Sponsor).” Regardless of the form of an advertisement, the Advertiser is responsible for the accuracy and objectivity of their Advertising and it is subject to our Advertising Policy. Advertising is not reviewed by the iLive Editorial Staff and is not subject to this Editorial Policy.
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Medical expert editor
Portnov Alexey Alexandrovich
Education: Kiev National Medical University. A.A. Bogomolets, Specialty - "General Medicine"