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Advertising Policy

We accepts advertising on the Sites iLive.com.ua, iLiveOK.ru, iLiveOK.com and including the subdomains and mobile versions of these sites (we refer to these sites collectively as the "iLive ", "iLive Sites" or the "Sites") from third parties ("Advertisers"), which may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising"). In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, modules, links, microsites, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising.

The guidelines in this policy govern issues like acceptance of Advertisements by iLive, how Advertisements are displayed on the iLive Sites, and the removal of Advertisements from the iLive Sites. iLive has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with Advertising on the iLive Sites. iLive may change this policy at any time in its sole discretion by posting a revised policy.

iLive has sole discretion for determining the types of Advertising that will be accepted and displayed on the iLive Sites, and under no circumstances will iLive's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes, or promotes the products or services.

iLive will not knowingly accept Advertising that, in iLive's opinion, is not factually accurate and in good taste.

There are certain categories of Advertisements that iLive will not knowingly permit on the iLive Sites at any time. These categories include but are not limited to the following:

  • Illegal, 'objectionable', 'ineffective' and/or 'dangerous' products (iLive reserves the right to determine what is 'objectionable', 'ineffective' and/or 'dangerous')
  • fraudulent, deceptive, illicit, misleading or offensive material
  • material that misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the iLive Sites
  • alcohol
  • weapons, firearms, ammunition, or fireworks
  • gambling
  • pornography or related themes
  • tobacco use of any kind
  • the simulation of news or an emergency
  • unreasonable, unlikely or extraordinary product or service claims
  • media messages or imagery that strobe or flash
  • media or messages that contain unsubstantiated "miracle" weight loss or other exaggerated claims of cure
  • advertising units that mimic computer functions or deceptively indicate a computer or other function that would be reasonable to the average user to assume as a reason to click the unit

iLive recognizes and maintains a distinct separation between Advertising and iLive's editorial content. All Advertising on the iLive Sites will be clearly and unambiguously identified. iLive will not allow any Advertising on the iLive Sites that is not identified with the label of "Advertisement", "From Our Advertiser", "Information From Industry" or a similar designation indicating that the Advertising is being provided by or on behalf of an Advertiser.

A click on an Advertisement may only link the end user to the Advertiser's site or to relevant sponsored content area on a iLive Sites.

iLive retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on a iLive Sites based on iLive delivered search results. Content listed in search results is displayed with its source. If Advertising appears in the search results, it is labeled as such.

iLive reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising from the iLive Sites. iLive cannot provide any assurances that Advertisements will perform without error on all platforms, including websites and mobile applications.

It is the Advertiser's responsibility to comply with all domestic and foreign laws and regulations applicable to its Advertising within the iLive Sites (and to include all legally required legends, disclosures and statements in such Advertising). iLive will not monitor compliance with such laws and regulations. However, iLive reserves the right to review all Advertising for compliance with applicable laws and regulations and, if iLive becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, iLive may remove the Advertising from the iLive Sites.

No Advertising on the iLive Sites shall include any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a "Pixel") or shall place any beacons, cookies or other information collection devices on the browsers of users of the iLive Sites unless expressly approved in writing by iLive. If iLive approves the inclusion of a Pixel in an advertisement, then unless and only to the extent that such approval contains an express exception, (i) Advertiser may not use such Pixel to collect any personally-identifiable information (PII) with respect to any iLive user, (ii) no such Pixel can be flash or object based, (iii) the Pixel can be blocked and any cookie placed can be deleted by user browser settings, (iv) Advertiser will not link any non-PII that it collects to any PII that it may have from any other source and (v) Advertiser will not update any existing profile or create any profile in its database based on any data collected on the iLive site, including the fact that someone is a iLive user or any information derived from the information in the referring URL.

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Medical expert editor

Portnov Alexey Alexandrovich

Education: Kiev National Medical University. A.A. Bogomolets, Specialty - "General Medicine"

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