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Levi's have released jeans made from old chains
Last reviewed: 02.07.2025
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Environmental issues affect all industries, and clothing manufacturing is no exception. The denim brand Levi Strauss & Co stands out for its achievements, having carried out various campaigns and sought new ways to improve its products over the years.
One of the latest decisions of the famous denim brand is cooperation with AQUAFIL, an Italian company that produces nylon. Among the products produced is a material called Econyl, consisting entirely of recycled nylon waste, mainly from old fishing nets raised from the seabed. One of the reasons that prompted Levi's management to purchase Econyl is the problem of ocean pollution, at the bottom of which there are more than 600 thousand tons of spoiled fishing nets, which pose a mortal danger to fish and animals. The extraction of nets is carried out by one non-profit organization - Healthy Seas Initiative - which intends to clean the oceans from various pollutants.
But in addition to caring for the environment, Levi's is concerned that the production of cotton, which is the main component of denim, today cannot fully meet the growing demand for jeans. The company noted that growing cotton requires a large amount of land, which is simply not available today, so it is necessary to find a worthy alternative.
AQUAFIL CEO Giulio Bonazzi noted that the world of the future is a world in which the production of everyday items does not require sacrifices from nature. The decision to collaborate with a global denim manufacturer confirms once again that recycled products can be used in traditional production (Levi's intends to restart the denim industry).
Econyl production is carried out not only in Italy, but also in a number of other countries (Thailand, China, USA, Slovenia, etc.). The nylon waste recycling system is one of the most efficient in the world today, and it also has one unique feature: during the process of recycling and transforming nylon waste, the quality of the final product remains quite high.
Now Levi's has released a new line of Levi's 522 jeans for men, which are already available in special online stores. The new jeans contain Econyl, but the company has not announced its intention to use it in its other models.
The Levi Strauss & Co company was founded in the 19th century in the USA by Levi Strauss. For sewing clothes, he used a new type of fabric - denim, which was rough, stiff, dense, with a twill weave. It was from this fabric that the first classic jeans were sewn by Levi Strauss & Co and today the Levi's brand is a trendsetter and dictates the direction of the fashionable denim industry. To systematize the products manufactured by the company, each model is assigned a separate number, for example, jeans with Econyl are number 522.
Levi's jeans have become popular all over the world due to their durability and comfort, as well as their very attractive appearance, which is mainly chosen by young people from 15 to 25 years old.