Lego will refuse the use of plastic
Last reviewed: 16.10.2021
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Today, plastic products pose a great threat to the environment.
One of the largest industries in which plastic is used is the production of toys, in particular, designers. Almost every child likes to collect various houses, railroads, pirate ships, etc. The largest and most famous company specializing in the production of children's designers is Lego. Each new series of toys leads to the fact that there are tons of "obsolete" parts in the landfill.
It seemed that the company's management, calculating profits, did not think about the negative consequences. But the latest news from the company indicates the opposite. Experts Lego reduce the amount of packaging material, in addition, the company became one of the investors of offshore wind farms and recently ceased cooperation with the oil company.
The other day the company told the press that it intends to completely remove plastic from its products, replacing it with resistant materials. This transition must occur in 15 years, i.е. By the year 2030.
For more than 50 years, Lego's bright designers have been manufacturing their plastic, more than 6,000 tons of acrylonitrile-butadiene-styrene (ABS plastic) are required each year for parts.
The cessation of the use of such a huge amount of plastic can lead to significant changes. The factories of the company produce a small part of harmful emissions (about 10%), the rest is accounted for the extraction and processing of raw products.
Also, the management decided to invest a billion dollars in the environmentally friendly materials development center for Lego. The center will have one task - the search and promotion of alternative options for the production of toys. According to plans in this center will work a hundred specialists.
Now the company does not announce the manner in which the use of new materials is planned, since they have not yet decided what exactly will replace the plastic, but there are also no technical designs, but certain criteria in the future work are already outlined.
The material that will replace the plastic should be less harmful to the environment.
The Lego center for the development of environmentally friendly materials is planned to be created during this year, possibly a part of 2016 will be seized.
The company noted that the center will also include certain additional functions. It is also planned that the center will actively cooperate with experts and other interested parties.
The goal of Lego was to stimulate the productivity of the builders of the "future". Management believes that the main investment is made through a creative game with which children receive invaluable experience.
The investments that Lego leaders intend to make are a confirmation of their desire to leave a positive mark on the planet, leave a good legacy for future generations. According to the head of the Lego Kjeld Kirk Christiansen, his grandfather, the founder of the LEGO Group Ole Kirk Christiansen, said that only the best can be considered good enough, therefore it is necessary to change for the better, that modern conditions of life require.