The US is launching a new large-scale anti-smoking campaign (photo)
Last reviewed: 16.10.2021
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The US government is launching a new large-scale anti- smoking campaign , using photos of people who have serious health problems due to this addiction.
In the mid-1960s, the number of smokers in the US reached a maximum - then in the country more than 40% of the adult population smoked. The last ten years this indicator stubbornly holds at the level of about 20%. This is significantly lower than in some European and Asian countries, but on the other hand, there are places in the world where tobacco lovers are much smaller.
Annually from the diseases connected with smoking, millions of people die in the world and among them there are many Americans. In this regard, next week in the US will launch an anti-advertising company worth $ 54 million, which will last three months. Its authors hope to shock smokers and convince impressionable teenagers to refuse to smoke the first cigarette, which can lead to a lifelong addiction.
The Centers for Disease Control and Prevention on Thursday March 15 reported that anti-advertising will appear on street billboards, on radio and television, as well as in social networks.
Recent studies have shown that every fourth high school student regularly smokes in the US - the authorities call this a "pediatric epidemic."
One of the advertising posters depicts a 31-year-old man who had to amputate both legs because of a rare blood disorder caused by smoking. "Do not hurry up in the morning," says the inscription.
The other banner shows people with a hole in the neck at the tracheotomy site that they had to do in connection with cancer, which can also be caused by smoking.
The government tried to force the tobacco companies to post shocking photographs on both sides of the cigarette packs, but the court found this claim unconstitutional. The federal authorities are trying to appeal this decision, but in the meantime they decided to come forward with their own initiative.